Anyone who has tried to make sales through email marketing would agree there's nothing more disappointing than getting no response from your potential clients. Before hitting ‘send’ on your well-crafted email copy, you had been sure that you would get more than a few clicks and maybe some conversion. However, now it is hours later and you have gotten nothing but radio silence.

What exactly could be the problem?

When it comes to making sales via email, it isn't enough to simply compose what you consider a compelling copy. Factors like personalization, audience segmentation, subject line optimization, and mobile responsiveness play critical roles in determining whether your email engages recipients or ends up in the trash folder. In this article, we’ll explore simple yet effective email tricks that can dramatically boost engagement and sales, ensuring your efforts don’t go unnoticed.

How do you measure email engagement rates?

There are several ways to determine how successful an email that you sent out performed. This is possible using several Key Performance Indicators (KPIs) such as:

• Open rate: This refers to the percentage of recipients who click on and open your marketing email in their inbox.

• Click-through rate (CTR): This metric measures the percentage of recipients who click on links embedded within your email

• Conversion rate: This refers to the total number of recipients who choose to take action you urge them to in your message. This could be making a purchase, signing up for a newsletter, or any other action that is the end-goal of your email.

• Replies: The number of responses you get back is a great way to measure the success of your email marketing strategy.

How to Improve Email Engagement

Are you trying to take your email sales strategy from zero to hero? Here are some tips to help you do so!

1. Lead With A Strong Title

Report shows that 47% of email recipients will choose to open an email based on the subject line alone while 69% might report an email as spam based on it. Hence, it is no secret that an attention-grabbing title is key to getting people interested in your email and the message you want to pass across.

Optimize your subject line. Keep your email title short, sweet, and juicy to instantly catch your recipients’ eyes and get them to click the message open.

2. Be Relatable

Don’t sound salesy. Personalize your content to get your recipient to warm up to you. You can do this by employing tactics such as using a personalized, first-name greeting as well as using first-party customer data to send targeted emails.

3. Create a Mobile-Friendly Design

Report shows that 81% of people prefer to open their email on their mobile phones. With a large chunk of your potential clients probably choosing to open your message on their phone, it is best to ensure your message is easy to consume even on their device.

Compose your email in a simple, scannable, eye-catching design optimized for mobile viewing. This will ensure your message can be enjoyed on any screen size, thereby boosting your chances of increasing engagement.

4. Use Graphics

Sometimes, your subscribers won’t have the time to sit and sift through an entire email, especially a lengthy one. This is why using images and other graphics are important.

Whenever and wherever you can, use images such as memes, animations, and infographics to convey information. This will make your content more engaging and interesting to read. You should also experiment with including interactive elements such as animated GIFs in your emails.

5. Make the CTA Stand Out

You're more likely to get more engagements if your call-to-action (CTA) is prominent in your emails. This is important as the CTA is one of the most important elements that will help you achieve your email marketing goals.

Some ways to make your CTA stand out include:

• Use a compelling CTA with a specific verb to urge action

• Place your CTA strategically to make sure it is easy to spot

• Design your CTA with contrasting colors and a larger font than the rest of your content in your email

• Ensure your CTA leads your readers to the right landing page.

6. Personalize Your Content

Your readers are more likely to resonate with your content if they find it relevant and tailored to fit them. Gather first-part customer data and use this data to send targeted emails to the right subscribers.

7. Segment Your Email List

Don’t generalize your content. Instead, ensure the right content reaches the right audience. You can do this by categorizing your subscribers according to several characteristics such as age, location, product preference, and engagement level. In doing so, you can tailor the best content for subscribers in each category and segment.

Boost Your Email Engagement and Sales With These Few Tips

Boosting email engagement and sales doesn't have to be a complex task. By incorporating simple yet effective strategies such as personalization, optimizing subject lines, and ensuring mobile-friendliness, you can significantly enhance the impact of your email campaigns. These straightforward techniques will ensure you make the most of your email marketing campaign and achieve all your sales goals.